Cyrela has operations in all stages of the real estate business, both in an independent manner or via partnerships, but it always holds the control of the project through a vertically-integrated model that comprises development, construction, sales and services. Its model is driven by a sales strategy based on three pillars: research, training and quality control.
Real Estate Development
Celebrating 50 years in business, Cyrela focuses mainly on high-end and luxury residential and commercial buildings, which it constructs independently or through partnerships, in different regions of Brazil.
In turn, Living develops middle-segment residential buildings throughout Brazil.
Vivaz is the company’s brand operating in the economy segment jointly with the Minha Casa Minha Vida program.
Construction
Cyrela is recognized for its construction expertise. It has gained this recognition because of its great concern about quality control, which follows strict requirements and is supervised constantly. This is only possible because Cyrela invests continuously in new and improved construction techniques and employee training. In addition, it has built trusting relationships with several suppliers since inception, which provides lower costs, shorter time frames and better quality.
Cyrela uses standardized construction techniques and is involved in a large number of construction projects; as a result, it achieves significant economies of scale when purchasing construction material and hiring services.
Cyrela operates in the middle and economy segments through Living and Vivaz respectively.